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ThePasadenaNow - PASADENA BAKERY GARNERS FANS AND FAME EVEN BEFORE GRAND OPENING

by Julia Nannas on Aug 20, 2025
ThePasadenaNow -  PASADENA BAKERY GARNERS FANS AND FAME EVEN BEFORE GRAND OPENING

PASADENA BAKERY GARNERS FANS AND FAME EVEN BEFORE GRAND OPENING

Bad Ash Bakes attracts lines of customers during soft opening after gaining tens of thousands of online followers

PUBLISHED ON MAY 27, 2025

Bad Ash Bakes Bakery and Cafe has drawn lines out the door during its soft opening in Pasadena capitalizing on tens of thousands of social media followers built over years of online baking content, according to media reports.

What started as a one-woman cookie pop-up by a private chef turned influencer is now a full-on bakery.

“It sort of took on a life of its own,” founder Ashley Cunningham told LAist. “I started making a lot of cookies. People wanted to buy them, so I used to sell cookies out of my kitchen.”

The bakery operates daily from 10 a.m. to 4 p.m. during its soft opening at 247 E Colorado Boulevard, according to food journalist Kristie Hang.

The grand opening has not yet been announced.

The morning menu includes matcha cinnamon rolls, banana bread, coffee cake and muffins, while afternoon items feature cornbread cookies, red velvet cake, brownies and banana pudding, according to The Infatuation.

“I’m from the South, so I’m like very critical of banana pudding,” Keisha Johnson of North Hollywood told LAist after her second visit since the soft opening. “That’s my favorite dessert, and [Cunningham] nailed it. So your grandma got some competition for sure.”

Cunningham’s baking began as a hobby when making a wedding cake for her cousin, she told LAist, while working as a private chef for NBA players.

“Our tagline is ‘love made visible,’ and to see so many people come in here so excited 
 it’s so fulfilling,” Cunningham told LAist. “What’s making me the happiest is that it meets their expectations.”


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